Internet is now omnipresent and Web is now growing at lightening speed. In such times, if any business doesn’t have blog of its own, then it is surely missing out on a lot of things. The competition is quite stiff now and entrepreneurs can get the vital edge that they have been looking for through blogs. Online penetration of small, medium and also some big ones are quite low. A lot of business owners don’t even have any idea of how blogs can boost their business and improve their sales effectively.
For those who don’t know; business or corporate blogging is managing blogs for improving the business. Michael Martine from Remarkablogger says, “The benefits of a website (for business) are undeniable. As a platform for websites, blogs magnify those benefits tremendously, delivering on them better than a non-blog website can.”
Business owners will certainly find it hard to ignore the power of such new media. If they do ignore it any ways then such entrepreneurs are sure to lose out on their competitors fast if the other parties are blogging in most innovative way daily.
Recently we designed professional Blog for one of our clients who is in SPA business. They were doing well offline, after launch of their blog, Traffic is grown big way & they have started getting franchisee leads on daily basis. Irfan who is the owner of the Business is Delighted with this changes & have started blogging on daily in order to take his Business to next level on Internet.
Blogosphere has plenty of benefits for expanding without any limits through proper blogging.
If you are having a business of sneakers in your neighborhood, then the sales will mostly come from the nearby places. It is a small market having low turnover and this won’t help in expanding business fast.
If you blog, then you will get access to international market. Demand for people who want sneakers on the Internet will surely outnumber the ones in your neighborhood. If you have a blog, then you will be having a great online presence and this will give an opportunity for expanding on to a wider market with huge profit opportunities.
A good medium to get customer feedback
These days, customers prefer voicing their opinions of any service or product online because they think that oral feedback is taken up lightly. Business owners may not think about this at all but your consumers will certainly discuss about what you have to offer online without you even noticing about it.
Having blogs is a good way to consolidate the discussion and opinions about the businesses very important because you need to know from where does the customer wants improvements on your services and products. Remember that the customer satisfaction is the most important factor for keeping the scorecard balanced. It will also help regarding how good your business is doing apart from meeting the quality requirements. Monitoring online responses will provide you accurate and undiscovered opinions from customers.
Marketing along with the low overheads
You don’t have to pay a fortune for getting a domain. It is a paltry amount no matter how small your business is. The cost of bloggers salaries, hosting fees, and the website design can vary for different businesses but blogs and presence online are non-current assets for a business which will give you plenty of benefits.
Overheads are the indirect costs which are difficult in tracing back to a service or product which you provide. As compared to methods of marketing like newspapers, billboards, magazines, or televisions, the overheads for marketing and reaching out your business to public through bogging is quite low.
Use viral effect for stimulating market reactions
It might scare you but according to me, this is the most useful method of marketing on Web 2.0 for pursuing big news widespread. Viral effect on Internet is similar to mouth-to-mouth publicity in offline world and is more effective because making buzz on the blogs or other 2.0 Websites is now a very popular trend amongst the Internet users, particularly bloggers for gaining followers.
Improvement, internal buzz, launches of new products, gossips and fixes of any business, particularly those that are released by businesses are pretty popular and the Web users will help in spreading like wildfire. The businesses will be needing market for discussing about the services or products for gaining popularity and improving the market share indirectly. Through amplification of such buzzes and initializing through the technologies of information delivery like RSS, you will be having mare consumers, customers, and fans for discussing about and your business keep growing.
Human friendly sales model
Mainstream media or any other traditional marketing mode is the same as ineffective cold calling while targeting the Web users. Even the people who don’t know much about Internet will be knowing how to look for your services online through the search engines for any reviews before they make any decision of buying from you.
Business marketing through blogs will help in creating any positive voices for your services or products at online places. Blogging will help in creating a friendly and personal tone for marketing the product. The prospective customers will get a feeling that they are treasured as they move closer to your business and they will also feel that your business is interacting with them frequently.
Retaining the loyal customers
Competition out there is pretty high and it is also impossible to see business growing more than fifty percent of total market share. Customers who are loyal should be treated as valuable assets of a company. The customers who don’t stick to a particular brand can easily turn in to loyal customers for you in the future.
To make sure that you don’t lose people who are loyal, it is essential that you get very close to them. A great way to do this is through blogging as it adds some personal tone to the business and enhances the communication between business and customers. Through closer relationship, bond between business and customers will be stronger.
Stopping the rumors from spreading
If you do not have any presence online or any Internet monitoring department to check for any buzz about the business then it will be difficult to see know if there are any fake and bad news about your business spreading on Internet. Competitors might take advantage of this if you don’t have any blog of your own and they will move fast to sabotage the marketing by spreading a lot of negative buzz.
Apart from making buzz in the market, your blog can also talk about any news that is spread on Internet or you can use it for describing remedial actions that are taken for calming the customers and market if there is any negative news being spread, you can show the market about how you will react to any happenings or business trends in the market like recession, price hikes, etc.
Bringing back the lost customers
Let me tell you in the year 2010, the total annual volume of search that was recorded by the different search engines was more than 88 billion. This will give you an idea about the figures for next year. It is hard to deny fact that there are more people using search engines for searching for different things. People search for services and product reviews when they’re in doubt about becoming customer for any business.
You can turn a lost customer in to a loyal one through a well maintained blog. These blogs can go through search engine optimization work and hence can turn into favorite sites for the users of social media. When the lost customers arrive on your blog, you will need to persuade them that their experience will be good.
Sourcing new talents for providing job opportunities
If you enter in to the world of blog marketing, then you will need people who have knowledge of SEO and people who can write well. Such talents aren’t expensive as they might sound. You can hire freelancers who are just trying to build a good portfolio. They won’t charge you a lot of money and will give you great work as well. If you are creating a blog online, then you will create a social responsibility indirectly by creating some new employment opportunities. You will contribute to your community apart from enjoying the benefits which you get through blogging business.
Acquiring some first hand benefits
The number of businesses, particularly the offline based, who use blogs as online marketing media are pretty low. The competition out there is stiff and you need to make it irrelevant. Through blogging, you can in to territories that aren’t explored yet by your competitors. Moving focus from marketing to blogging for helping your business in new market for most of the businesses that are offline based will give you an edge over the competition.
Are you ready to start blogging for your business?
Blogging for business is now growing very fast and if you don’t have a business for your blog, now is the right time to do it. Most of you guys who are reading this probably have a blog for your business but if you know someone who owns any business but doesn’t blog about it, then you can spread the message. If they still aren’t convinced then make them read this article.